The local business needs to be found when that person picks up their phone looking for a new beauty salon and therefore needs to pay close attention to a few things. Certainly Google My Business and Google Maps and now of course even Apple Maps, the things that make businesses show up when we search for that local business. They need to pay, I think, potentially more attention to reviews on Google, Advertising Continue reading below Kelsey: Another thing that I think a lot of people stress about a local SEO strategy is link building, and I know that's a bit controversial now I feel because Google frowned on links that were paid, stuff like that.
Sometimes guest blogging isn't done the right way and it's just to get a link so I'm curious to see what your approach to link building is hair masking service and how you think it can be done in a good way way. John:I think there is no doubt that the search engine realized how much abuse there was. They made it a big ranking factor and so people figured out how to abuse it so they kind of flipped the other way and got really tough on what they consider bad practices but I think that link building is always a big factor, but how you get there I talk about it much more like networking. You're not networking, or not effectively, in a spammy way, in a way that's not authentic and I think link building has a lot to do with that same kind of practice, that you start sharing the content of others because it is useful and weak and see in some cases, they start sharing your content.
Guest blogging is still one of the best ways, especially for someone who doesn't have a lot of traffic, to introduce themselves to a new audience. In many ways, you need to think about a number of reasons why you might want to guest blog. Advertising Continue reading below Again, I think the simple rule can be that if getting a link from someone or a link to someone's content can benefit your prospects and customers today, then it's good practice, so I think that's my kind of simple rule of thumb to measure everything we do, but it needs to be done a lot more like effective networking is done today, I think. Kelsey: That's a really good way of putting it, that you should think of link building as networking.