Jul 06, 2022
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Google AdWords, and other marketing platforms, giving marketers a complete picture of all their marketing data. Why is call tracking important? It's a digital world, but calls are far from dead. Even though the integration of the web and smartphones into everyday life has eliminated phones that flip over, stick to walls, and/or weigh more than a cup of coffee, phone calls are still alive and well in the marketing process. . In fact, the evolution of phone technology has created a mobile- first world, where mobile searches drive immediate calls and conversions – from the same device. It is therefore essential to measure the search queries, advertisements and content that generate these calls to create and refine a winning overall strategy. Predicting what new technology or device might emerge as the next big marketing tool is a tough business. But there's no need to pull out the dusty jewelry retouching service crystal ball. By keeping a close eye on all marketing data at all stages of the customer journey, you'll be ready to quickly take advantage of this next hot tool, whatever form it takes. The four pillars of an effective SEO strategy Posted: 2020-11-18 The four pillars of an effective SEO strategy SEO can be complicated - in many cases, too complicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and a myriad more. There's a lot of information there. And the reality is that while there are probably hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.